Rihanna and Puma unveil The Fenty Trainer

Puma’s key signing of Kylie Jenner should help move some product on the women’s apparel side, but let’s not forget that Grammy Award-winning artist and fashion influencer Rihanna is the key brand endorser on the athleisure front. After the massively successful release of the “Creeper”, Rihanna and the Puma Fenty collection unveil the first true original sneaker design from the partnership – this all new Trainer that has a super high-top like structure, but fits and feels like a comfortable running shoe. Debuting in three tonal colorways of “Whiteout”, “Blackout”, and “Red Alert”, the Rihanna x Puma Fenty Trainer makes use of a lace-less construction with over-extended heel and tongue pieces to give the sneaker a futuristic and stylish appeal that fits the music superstar’s fashionable presence. All three colorways are available beginning next Friday, February 26th at select Puma retailers like Rise.

Source: sneakernews.com