A white man accused of racial profiling after calling the police on a black woman attempting to swim in the neighborhood pool no longer has a job.
A video of the interaction, shared to Facebook by Jasmine Edwards earlier this week, netted millions of views and shared thousands of times in just the first 24 hours. It opens with Edwards pressing a man identified as Adam Bloom on why he demanded her ID as she and her son enjoyed the neighborhood pool in North Carolina.
Only residents of Glenridge Neighborhood in Winston-Salem are allowed to use the quiet community pool, which Edwards said she proved by providing her address.
“Where does it say I have to show an ID to use my pool? My own pool?” she asks Bloom from behind her cell phone. Edwards adds that “nobody else was asked for their ID. I feel this is racial profiling; I am the only black person here with my son in the pool.”
One of two police officers already on the scene at the start of the recording defended Edwards, saying that if she “has a card to get into the pool I believe that it should be enough.”
Edwards in the end, hands over her key card which the officer uses to successfully open the gate to the pool.
“I apologize for the time and the altercation that occurred,” the officer tells her.
Bloom alternatively can be seen stalking off without apology.
The video prompted widespread critique, with many on social media calling for Bloom’s firing. Until recently, he’d served as served as the Value Realization Leader at Sonoco, according to his Linkedin Page.
The delivery and packaging service in a tweet announced Friday morning an employee involved in “well-documented incident” at a pool over the Fourth of July holiday is no longer involved with the company in “any respect.”
“Our core values at Sonoco are built on dignity and respect for all, and we do not condone discrimination of any kind, inside or outside of the workplace,” the company said in a statement. “With more than 20,000 employees across the globe of all races, religions, colors and creeds, we value the diverse experiences and perspectives our teammates bring to our company, which makes us better everyday.”
The neighborhood association, in a statement obtained the Independent, similarly condemned Bloom’s actions: “By calling the police on one of our neighbors, the [Bloom] escalated a situation in way that does not reflect the inclusive values Glenridge seeks to uphold as a community.”
The pool-side confrontation is only the latest on a growing number of white people accused of racial profiling.
At the end of June, a white woman identified as Allison Ettel phoned the police on an eight-year-old black girl for selling water bottles outside of their San Francisco apartment without a permit. The confrontation was shared on Instagram where it quickly went viral and Ettel was earned the moniker “Permit Patty” on social media.
In another recent viral video, a woman now known as “BBQ Becky” can be see calling the cops on a group of black people enjoying a cookout at a park in Oakland Califronia. She was identified as 41-year-old environmental scientist Jennifer Schulte.
And in April, Starbucks face widespread backlash after the manage of a Philadelphia cafe called police on two black men awaiting the arrival of a business colleague. They were escorted out of the shop in handcuffs, which prompted days of protest.
Just a month later, Lolade Siyonbola was sleeping in the common room in her dorm building at Yale University when a fellow student, Sarah Braasch, called the police. Siyonbola livestreamed her exchange with officers during which she worked to convince him she was a student at the Ivy League school.